The Importance of Having a Solid Brand Foundation
The importance of having a solid brand foundation when starting up a brand of your own as a photographer. If you've already started one its okay, you can reboot your brand with the following tips.
- Let’s say you made some “mistakes” or actions that could be judged by the public (potential clients, audiences, fans) in your personal life in the past before you started the brand and by having an alias this will put up a wall against tabloids, media, and competitors looking to make your public image look bad. And a wall from your personal life, and not your brand's life just to clarify.
- Another advantage is what if your name is very difficult to pronounce, or/and spell to your audience? If your audience cannot pronounce it that is a very big problem… What can you do? Have an alias designed to sound good, easy to pronounce and spell, but as well be very unique.
- Easy to pronounce and sound appealing
- Easy to spell, unique spelling - Looks interesting and appealing
- And especially isn’t used by any public figures, or at least anyone within your industry.
You need a dedicated professional facebook profile account, facebook fanpage, dedicated email account either on your domain or use gmail, Twitter, Model Mayhem (for model photographers), flickr, skype, and optional but highly recommended a blog where you post some tips (relevant to your services like photography) you’re confident in sharing, and LinkedIn. And get a domain (.com, .biz, etc.)
- Get a domain at a domain register (godaddy.com) such as RobertDeeds.com
- Create an email account on gmail and on your domain, i.e. RobertDeeds@gmail.com and Robert@RobertDeeds.com
- Register social media accounts exactly the same spelling, no special characters or numbers…